Behavioral Analysis of Electricity Demand

A Sociological explanation of the relationship between social trust and electricity consumption

  • Nima Norouzi Department of energy engineering and physics, Amirkabir university of technology (Tehran polytechnic), 424 Hafez Avenue, PO. Box 15875-4413, Tehran, Iran
  • Mohammad Norouzi Chief Inspector of the electrical facility, Colledge of ministerial standard inspectors of facilities, Zanjan, Iran
Keywords: Social trust, energy consumption, electricity, Behavioral Economy


The effect of various factors on electricity consumption in Iran has caused that according to international statistics, the consumption of the domestic sector is three times the global average. Among these, one of the most important influential factors is social trust. To experimentally test this issue, the authors of this study studied a sample of 400 people in Isfahan by survey method and using a questionnaire. The findings of this study show that social trust does not directly affect electricity consumption and indirectly increases consumption in such a way that lack of social trust causes people to ignore the requests and messages of officials about Proper electricity consumption. At the same time, the very low price of electricity in Iran and the lack of highly efficient electrical appliances in homes largely neutralize the variable effect of social trust.


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How to Cite
Norouzi, N., & Norouzi, M. (2021). Behavioral Analysis of Electricity Demand. Majlesi Journal of Energy Management, 9(4). Retrieved from